Press Kit & Media Resources
Everything journalists and media professionals need to cover ClearDays. For press inquiries, contact us at [email protected]
Contact Press TeamAbout ClearDays
ClearDays is a privacy-first mobile app designed to help adults over 40 reduce their alcohol consumption. Unlike traditional sobriety apps, ClearDays focuses on the unique challenges faced by midlife adults: changing metabolism, hormonal shifts, increased health awareness, and the desire for moderation rather than abstinence.
The Problem We Solve
Millions of adults over 40 find themselves in the "gray area" of drinking—not alcoholics, but concerned about their habits. They notice hangovers lasting longer, sleep quality declining, and health metrics worsening. Yet most alcohol reduction resources are designed for younger people or those with severe addiction. ClearDays fills this gap with age-appropriate content, privacy-first design, and a judgment-free approach to moderation.
Our Approach
- Privacy-First: No account required. All health data stays on the user's device.
- Age-Appropriate: Content and insights designed for adults 40+, addressing menopause, metabolism changes, and midlife health.
- Moderation-Focused: Not about quitting entirely—about drinking mindfully and intentionally.
- Science-Backed: Features informed by research on alcohol's effects on aging bodies.
Key Statistics
Industry Context
- • 39% of Americans resolved to drink less in 2025 (Gallup)
- • Adults 40-65 are the fastest-growing demographic seeking alcohol reduction tools
- • "Gray area drinking" affects an estimated 30 million Americans
- • The mindful drinking market is projected to reach $1.6B by 2027
Logo & Brand Assets
ClearDaysLogo with Wordmark
Use for headers, press materials, and partnerships
Brand Colors
Brand Usage Guidelines
- • Always use "ClearDays" as one word with capital C and D
- • Do not alter the colors or proportions of the logo
- • Maintain adequate white space around the logo
- • For questions about brand usage, contact [email protected]
Approved Quotes
"ClearDays is the first alcohol reduction app designed specifically for adults over 40—because our bodies and lives are different at this stage."
— ClearDays Mission Statement
"We believe privacy is fundamental to behavior change. Your health data should stay on your device, not on our servers."
— ClearDays Privacy Philosophy
"Gray area drinking affects millions of adults who don't identify as having a 'problem' but know their relationship with alcohol could be healthier."
— ClearDays on Gray Area Drinking
Suggested Story Angles
The Rise of "Gray Area" Drinking
Millions of adults don't fit the traditional "alcoholic" profile but are concerned about their drinking. How technology is helping them find balance.
Alcohol and Menopause: The Hidden Connection
Why women over 40 are rethinking their relationship with alcohol as hormonal changes amplify its effects.
Privacy-First Health Tech
In an era of data breaches, ClearDays takes a radical approach: keeping all sensitive health data on the user's device.
Dry January for Grown-Ups
Why the annual sobriety challenge hits different after 40—and how to make it actually work for your lifestyle.
Media Inquiries
For interviews, review copies, or additional information, please contact our press team.
We typically respond to press inquiries within 24 hours.